How to create a Custom GPT in ChatGPT — and what to actually use it for
ChatGPT is a generalist. Custom GPTs aren’t. Every time you start a new ChatGPT chat,…
Watch & Implement
Embed AI into your Expertise Business
Coaches • Consultants • Advisors • Trainers
The latest thinking on AI integration for established experts — direct to your inbox.
How to Find New Clients with ChatGPT’s Deep Research
Your Next Client Might Already Be Findable — You Just Haven’t Run the Right Search…
Watch & Implement
How to Stop One LLM From Becoming a Single Point of Failure
Why treating AI providers like irreplaceable partners is a business risk OpenAI is expected to…
Watch & Implement
If an AI can pass your course, can you still charge for it?
If an AI can pass your online course, can you still charge for it? If…
Watch & Implement
Create Consistent, On-Brand Visuals With Claude Design
Why visual consistency matters more than you think Consistent branding isn’t optional for expert businesses.…
Watch & Implement
Spot the Patterns in Your Own Thinking (With AI and Obsidian)
Your Best Thinking Is Probably Scattered If you’ve ever delivered a talk, written a client…
Watch & Implement
Turn Any Expert’s Best Thinking Into Usable AI Reference Material
You’ve published for years. Most of it isn’t in your AI workflows. If you’re an…
Watch & Implement
Build an AI Business Partner with Claude Projects
Most AI problems are context problems When experts say AI output feels generic, the issue…
Watch & Implement
Build an Ideal Customer Profile For Your Expertise Business (Using AI)
Most experts think they know their ideal client. The details are usually too vague to…
Watch & Implement
Turn a Loom Recording into an Standard Operating Procedure (SOP) with AI
Turn a Loom recording into a usable SOP If your processes live in your head,…
Watch & Implement
How to Prepare for Client Conversations Using NotebookLM
If you’re moving between multiple clients in a single day, you’ll recognise the pattern. You…
Watch & Implement
Turn Your Processes and Notes Into an AI Knowledge Base (NotebookLM Workflow)
Most expert-led businesses don’t actually have a productivity problem. What they have is a knowledge dependency…
Watch & Implement
