Claude Skills Explained (For Experts)
If you use Claude regularly for client work, there’s a good chance you’re doing the…
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Embed AI into your Expertise Business
Coaches • Consultants • Advisors • Trainers
The latest thinking on AI integration for established experts — direct to your inbox.
Free vs Paid AI: Should Experts Make the Switch?
Still on a free ChatGPT account? Here’s what you’re actually giving up. Most expert businesses…
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How to Practise a Difficult Client Call Before It Happens (Using ChatGPT’s Voice Mode)
Preparing for a difficult client call and practising it are not the same thing Most…
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How to switch from Chat GPT to Claude (a walkthrough for experts)
Switching from ChatGPT to Claude: what actually needs to move across Most guides on switching…
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How to create a Custom GPT in ChatGPT — and what to actually use it for
ChatGPT is a generalist. Custom GPTs aren’t. Every time you start a new ChatGPT chat,…
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How to Find New Clients with ChatGPT’s Deep Research
Your Next Client Might Already Be Findable — You Just Haven’t Run the Right Search…
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How to Stop One LLM From Becoming a Single Point of Failure
Why treating AI providers like irreplaceable partners is a business risk OpenAI is expected to…
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If an AI can pass your course, can you still charge for it?
If an AI can pass your online course, can you still charge for it? If…
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Create Consistent, On-Brand Visuals With Claude Design
Why visual consistency matters more than you think Consistent branding isn’t optional for expert businesses.…
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Spot the Patterns in Your Own Thinking (With AI and Obsidian)
Your Best Thinking Is Probably Scattered If you’ve ever delivered a talk, written a client…
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Turn Any Expert’s Best Thinking Into Usable AI Reference Material
You’ve published for years. Most of it isn’t in your AI workflows. If you’re an…
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Build an AI Business Partner with Claude Projects
Most AI problems are context problems When experts say AI output feels generic, the issue…
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